Neil Reiff was quoted today in a story in Campaigns and Elections magazine on the role of Super PACs going forward. While many stories were written in the last week about the ineffectiveness of larger Super PACs, especially on the Republican side on the Presidential and Senatorial levels, Mr. Reiff argued that a more focused approach by Super PACs will be the way to go. He pointed to CREDO Super PAC, which spent under $700,000 to successfully oppose a number of Tea Party Republicans. Although Mr. Reiff told Campaigns and Elections that although flooding the airwaves became counterproductive for SuperPACs, they will refocus in future elections on improving get out the vote efforts.
Read the full article here.