Liz Howard was quoted in a recent article in the Daily Online Examiner regarding disclaimer rules for mobile ads. At issue is whether political ads that appear on mobile phones need to include disclaimer language indicating who paid for the ad and if it was authorized by a candidate. Such disclaimers are traditionally found in tv, print, and online advertisements. Ms. Howard told the Daily Online Examiner that if a disclaimer is not included in an ad, the Federal Elections Commission may fine the campaign up to $5,000, or the amount of money spent on the ad, whichever is greater.
However, in an Advisory Opinion Request to the FEC, SRYL client Revolution Messaging asked that mobile ads be exempt from disclaimer requirements due to ads’ small sizes on mobile phones. This would put them in a category similar to bumper stickers and lapel pins, rather than traditional paid media.
Read the full article here.